Today someone sent me an email with a link to an online petition. It supports legislation to get better services for women with breast cancer. Obviously good, right? Unless you dig really deep, like feeding orphans with birth defects, it's hard to find a better cause.I completed the online form, including the mandatory email address (yes, using my spam address, duh) clicked "submit" and waited for my confirmation.
Imagine my surprise when I was thanked by Lifetimetv.com, and encouraged to watch their show with a character who has breast cancer. The petition is part of a marketing campaign!
(Okay, I blithely overlooked the Lifetime header on the first page. Meh, life is short. Who has time to read the edges of websites?)
So now I'm torn. Do I forward the link to help a good cause (the legislation, not the dumb ass show) get more exposure? Or do I protect my friends from marketing shills collecting emails for nefarious purposes?
Is it better when you give it away for free? Here. You may decide for yourself.
1 comment:
I generally don't see how signing a petition linked to a promo campaign would actually help in the cause.
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